Privacy policy

Privacy Policy for Venus Health and Fertility App
Effective Date: [14/05/2025]

Venus Health Co. ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and protect your personal and health-related data when you use the Venus Health and Fertility App ("App"), which helps users track menstrual cycles, ovulation, fertility windows, body metrics, and wellness goals.

By using the App, you agree to the terms outlined below. If you do not agree, please do not use the App.

1. Information We Collect

A. Personal and Demographic Information

Name or nickname (if entered)

Email address (for account setup and support)

Age, date of birth, gender, height, weight


B. Health and Fertility Data

Menstrual cycle logs, including period dates, flow, pain, mood

Ovulation predictions and fertility windows

Sexual activity (if logged), cervical mucus, basal body temperature

Weight, BMI, body composition (manually or via Venus AI Smart Scale)


C. Device and App Usage Data

Device type, OS version, and app version

Screen views, usage time, crash logs


D. Third-Party Health Data

We use Spike API to sync health data (with your consent) from:

Apple Health

Fitbit

Other connected devices or apps


Only activated with your permission


E. Location Data

Collected only if you enable it

Used to personalize cycle predictions (e.g., time zone, climate insights)


F. Purchase and Billing Information

In-app purchase history (subscriptions, features)

No credit card information is stored by us


G. Advertising and Attribution Data

Collected via Appvestor SDK for growth and user acquisition tracking

Includes: ad engagement, device ID, IP address, install source

2. How We Use Your Data

We use your information to:

Predict your period, ovulation, and fertility windows

Personalize cycle and health insights

Send reminders and notifications

Improve app performance and experience

Analyze health trends (aggregated/anonymized)

Support marketing through third-party attribution tools (e.g., Appvestor)

3. Third-Party Services We Use

A. Spike API

Used to fetch and integrate health data from external apps and devices

Activated only with user permission


B. Appvestor SDK

Supports app growth and campaign attribution

Collects anonymous data about how users find and use the app

No fertility or health data is shared with ad networks


C. Firebase (Google)

For crash reporting, analytics, and push notifications

4. User Consent and Privacy Controls

We always ask for explicit consent before:

Collecting menstrual or reproductive data

Accessing Bluetooth or syncing devices

Using your data for personalized ads


You can control:

Permissions (location, Bluetooth, notifications)

Ad personalization (via device ad settings)

Data deletion requests (via email)

5. Data Retention

We retain your data for as long as you use the app. You may request to delete your account or data at any time by contacting us at marketing@venushealth.co.

6. Security

We protect your data with:

Encrypted connections (HTTPS)

Secure data storage

Access controls and audit logs

7. Your Rights

If you're located in the EU, UK, or California, you may:

Request access to your data

Correct or update information

Request deletion

Withdraw consent at any time


Contact us at marketing@venushealth.co to exercise your rights.

8. Children’s Privacy

This app is not designed for users under 16. We do not knowingly collect data from children. If we become aware, we will delete such data promptly.

9. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted in-app and in the app store. Continued use implies acceptance of the updated policy.

10. Contact Us

Venus Health Co.
50 South Terrace, The Gap
Alice Springs, Northern Territory, Australia
Email: marketing@venushealth.co